This logo was designed for Natural Herbal Products to represent their flagship product, Phentraslim. This weight-loss pill was new, natural and powerful; so the mark really had to reflect these values in memorable way.

The Phentraslim logo needed to be easily (and cheaply) re-produced at all sizes in anticipation of the national advertising push that was to follow. A formally strong, yet minimal mark resulted. It became the cornerstone and identity of this new product, integrating seamlessly with the web presence and all marketing material. We also produced printed advertisements for this product that of course used the defining mark.