Platinum Apparel & Marketing is one of the nation’s leading suppliers for apparel and promotional products. So when the South Florida company called on 14 East to begin design & development for their web presence, we knew it had to be great. In order to deliver the impact needed for this project; we used the combination of sleek automotive inspired design with an engaging homepage Flash element.

Approaching this project, we were appreciative to have a client with great vision, and a great product line! The challenge became presenting their products to the consumer in an effective and memorable way without the traditional shopping cart transaction. Our custom Cold Fusion shopping cart solution allowed Platinum to leverage the power of backend product management without actually conducting transactions online. This is a great example of the inherent versatility of our E-commerce solutions. The product section of the site looks and acts like it has a shopping cart, but in reality, it’s a high-end lead management system that allows Platinum to connect with customers and generate (or reinforce) strong business relationships.