Pay Per Click (PPC) is sponsored advertising offered by various search engines. For a fee per click, keywords you select will appear in sponsor results on the pages of the search engines funded with your your pay per click account. These results will appear in highest to lowest bid order, limited by the top 6 - 8 results (search engine dependent). "Search engine rankings" (organic listings) are results displayed by the search engine which have not been purchased and are derived by the engine algorithm. These results are marked as "web results" or "additional results".
